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Brand Managers need to ensure they have the right range of products to maximise consumer sales, and that they manage the assortment they offer efficiently. Key questions include:
- Do we have an efficient assortment?
- What is the optimal number of SKUs within a category or brand?
- Where will volume go if SKUs are deleted?
 Pricing
In a highly competitive world, it is essential that brands are priced correctly. With retailers increasingly focused on “every-day low pricing,” it’s important to the right tools to position a brand.
Some of the key questions include: |
- Can we afford to take a price increase without losing sales?
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- How price sensitive are our consumers?
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- What pricing strategies will maximise sales?
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- What are the price sensitivity points?
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