|
* We would like to take this opportunity to sincerely thank you for your participation in the Nielsen Premium Seminar entitled "Marketing challenges, Neurological solutions"on Nov 12. Furthermore, we sincerely appreciate your good wishes and thoughtfulness.
NIELSEN PREMIUM SEMINAR
"Marketing challenges, Neurological solutions"
Deeper Insights through Neuro-Marketing
Date: November 12, 2008, 10:00 - 16:00 (Doors Open at 9:30)
Venue: GRAND HYATT TOKYO , 6-10-3 Roppongi Minato-ku, Tokyo
Application Fee: 35,000 JPY per person (tax inclusive)
Pre-registration required
Main speaker: A.K. Pradeep, Ph.D., President and CEO, NeuroFocus, Inc.
California, USA
Special guest speaker: Dr. Kenichi (Ken) Mogi, Japanese Neurologist, Anchorperson for "The Professionals" in NHK broadcasting in Japan.
=> Seminar leaflets (Program & How to apply) for this seminar
=> Reference re. news release dated Feb. 7 in NY
Recently, Neuro-marketing based on breakthroughs in neuroscience has been getting increased attention. This marketing method is based on neuro-science, which we utilize in obtaining insights into the "Consumer's mind and purchase behavior" based on the brain's response. There are numerous cases of this in the USA.
In February 2008, we announced that we have made a strategic investment in NeuroFocus, an innovative firm that specializes in applying brainwave(High resolution EEG=electroencephalography), eye-tracking and skin conductance measurements (GSR=galvanic skin response) to track the effectiveness of advertising, branding, packaging, pricing and product design across a variety and range of consumer touchpoints.
At the Nielsen Premium Seminar, we would like the opportunity to show this new neuro-marketing methodology along with a live demonstration measuring the brain's response via EEG. Furthermore we will invite Dr. Kenichi (Ken) Mogi, Japanese Neurologist as special guest speaker, who is senior researcher at Sony computer science laboratories, and a visiting associate professor at Tokyo Institute of Technology as well as the anchorperson for "The Professionals" in NHK broadcasting in Japan.
|
