While using QPR Track as a consumer tracking tool, ad hoc analyses can be conducted using QPR.
For example: |
- What is the trial and repeat rate of new products?
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- Which brand’s consumers bought new products?
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- How loyal are my brand’s consumers? What competing brands are also in their repertoire?
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- What proportion of my brand’s consumers are heavy users?
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- What purchase association exists between various products? Which products tend to be bought together?
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- What retail channels/chains are consumers buying my brand from?
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 QPR Category Report
Annual Base Report includes basic CPS analysis by Category.
Launch Evaluation (TRAX)
Evaluate new product launch status by comparing its T&R with historical bench mark, using original analytical model – “TRAX”.
What is QPR?
Introduced by Tokyu Agency in 1987, QPR was Japan’s first large scale household scan Consumer Panel with market representivity. All household purchases are tracked by scanning with a bar-code reader.
QPR is used as an ad hoc consumer diagnostic tool by a wide range of manufacturers of food and toiletry products, in their brand health monitoring and new product development activities.
For Further information (Japanese Only) ;
http://www.tokyu-agc.co.jp/QPR/
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