QPR Track is a household consumption tracking service which complements Nielsen retail point-of-sales sales tracking. QPR Track is based on Tokyu Agency’s Quick Purchase Repor*  Household Scan Panel.

  Understanding the Sources of Brand Volume

QPR Track helps to explain where a brand gained its volume from and the implications

By integrating this consumer purchase information with retail tracking measures such as distribution and in-store promotion activity, it is possible to identify linkages between store level factors and consumer purchase outcomes:

  Integrated Consumer and Retail Data for easy Access and Analysis

Integrated reporting of QPR Track consumer purchase measures together with Nielsen retail and in-store promotion information provides a convenient and powerful brand health monitor.

  What is QPR?

Introduced by Tokyu Agency in 1987, QPR was Japan’s first large scale household scan Consumer Panel with market representivity. All household purchases are tracked by scanning with a bar-code reader.

QPR is used as an ad hoc consumer diagnostic tool by a wide range of manufacturers of food and toiletry products, in their brand health monitoring and new product development activities.

For Further information (Japanese Only) ;

http://www.tokyu-agc.co.jp/QPR/