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Working across numerous information sources, Nielsen Advanced Analytics consultants bring together an in-depth knowledge of advanced analytical and modelling techniques with a practical working knowledge of the marketing and sales environment. This combination of technical and commercial knowledge has been gained and developed through years of experience delivering actionable research and insight to our clients throughout Asia Pacific and other parts of the world.
Examples of the business issues addressed by Advanced Analytics include:
- promotions optimisation
- pricing strategy
- marketing mix management
- consumer segmentation and targetting
- portfolio mix and product health
- new product development
- brand positioning
Every project is customised to an individual client's needs. While many analytical products and techniques are proprietary to Nielsen, examples of some of the multivariate analysis techniques used include:
- multiple regression
- conjoint analysis/choice modelling
- perceptual mapping
- discriminant analysis
- cluster analysis/segmentation analysis
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