The health of a brand is measured by its brand equity. Brands with high equity can command and sustain price premiums and are more successful with line extensions and new category entries.

Nielsen | Winning Brands’ proprietary brand health management tool will allow you to set competitive brand strategies and provides your brand with a Brand Equity Index. The BEI can be analysed in relation to the brand’s market share and will help determine whether the brand’s share gain is at the expense of long-term brand equity or whether the brand has the potential to expand its market share.

Winning Brands, Winning Brands Categories