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For retailers today, nothing is more important than retaining customers and encouraging them to spend a higher proportion of their shopping dollar at your store.
Nielsen | Shopper eQ includes a set of analytical tools designed to provide retailers with key management information:
- How to improve shopper satisfaction and loyalty
- Understand what drives shopper satisfaction and loyalty
- Measure branch-level performance, strengths and weaknesses
- Align internal strategies between HQ, central warehouse and retail outlets
- Benchmark yourself against other retailers
- Establish world-leading best practices in branch management
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Key benefits |
- Detailed insights into branch store characteristics
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- Ability to provide robust KPIs and diagnostics
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- Insights into the extent to which shopper allegiance to a store is characterised by corporate activities (eg, promotion of loyalty programmes), branch level factors (eg, layout, assortment) or less tangible drivers (eg, habit, convenience)
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- Clear assessment of opportunities and vulnerabilities in customer management practices
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- Ability to better prioritise national, regional and branch level efforts.
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