Nielsen markets a wealth of information products, together with services and tools that help clients use information correctly to address specific business issues and decisions.

Consumer Research
Our diverse and powerful suite of Consumer Research services help clients obtain qualitative and quantitative measures of consumers’ attitudes and purchasing behaviour, customer satisfaction, brand awareness and equity, advertising effectiveness and other marketing issues.

Modelling & Analytics
Our advanced Modelling & Analytical Services help clients address such key business issues as pricing, promotion, marketing mix, assortment and product rationalisation, category placement, category structure and in-store, in-market auditing and testing.

Global Services

Nielsen Global Services coordinates with local Nielsen offices throughout the world to deliver clear, consistent information across markets. This helps manufacturers effectively understand emerging marketing opportunities for global brands. Utilizing consistent and comparable cross-country data, combined with local country information, Nielsen Global Services provides information-based solutions to worldwide marketers with a broad international scope.