Transforming information into insight

In an increasingly turbulent and competitive market place, managing the information mix has become as important as managing the marketing mix.

In the future, the most successful companies will be those that can turn market information into insights to help them achieve their sales and marketing objectives.

Our full range of modelling & analytical services integrate information from multiple sources and transform data into strategic insights and tactical recommendations. Data sources include detailed retail measurement information, consumer purchasing information, media measurement information, consumer research and virtually any other source that can be quantified from a client's own or other external sources.

From straightforward analytical reports to the most sophisticated of analytical technologies, our statistical techniques can help quantify likely outcomes or evaluate the impact of historical effectiveness of marketing choices. This information can help determine growth opportunities for optimizing your business.

Nielsen insights provide an understanding of how your products are performing compared to the competition under existing distribution, pricing and promotional environments. We can help you assess how important each part of the marketing mix was in determining your product’s performance, and fine-tune your marketing plans to improve performance.

 Whether your issue is promotion optimisation, regular pricing strategy or consumer segmentation, Nielsen Modelling and Analytics will help you create competitive advantage.