Consumer Confidence: Concerns and Spending Intentions Around the World (Q1 2013)

Global consumer confidence indexed at 93 in Q1 2013, a two-point increase from the previous quarter (Q4 2012), according to consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. The increase was driven by the positive performance of self-reported key economic indicators (job prospects, personal finances and ability to spend) in the United States, across key Asian export markets, and throughout northern and central Europe.

Key facts from the report include:

• Global consumer confidence increased to 93, from 91 in Q4 2012
• 55% of 58 countries posted improved confidence levels globally, compared to 33% in Q4 2012
• Spending intentions in North America increased since the beginning of the Great Recession in 2008
• Confidence in key Asian export economies rebounded strongly in Q1
• Consumer confidence increased in central and northern Europe,
  surpassing year-ago levels
• Latin Americans reported spending restraint and a two-point
  confidence decline in Q1
• Consumer confidence in Middle East/Africa declined to lowest level in three years

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Why Retailers Are Keeping It Fresh: Fresh Foods Not Spoiled by Inflationary Heat

New findings from the Nielsen Global Survey of Fresh Foods reveal how much fresh foods we consume, where we shop for fresh products and why we shop these preferred retail channels. By combining global survey research with Nielsen sales information collected from around the world, we unearth insights that re-define retail strategies to bolster sales in both the perimeter and center store aisles. The Shopper Trends Survey findings are based on a global study, covering 54 markets across 58 countries, with a total sample size of 87,000 respondents.

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Consumer Confidence: Concerns and Spending Intentions Around the World (Q4 2012)

The Nielsen Global Survey of Consumer Confidence and Spending Intentions measures consumer confidence, major concerns and spending intentions among more than 29,000 respondents with Internet access in 58 countries. In the latest round of the survey, conducted November 10–27, 2012, consumer confidence rose in one-third (33%) of global markets measured by Nielsen, compared to a 52-percent increase in the previous quarter.

Key facts from the report include:

• Consumer confidence declined one point to 91 in Q4
• 33 of 58 countries posted lower confidence levels than Q3
• Discretionary saving and spending patterns declined
• Recessionary mindset improved to 59%, down from 62% in Q3

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Nielsen Global New Products Report, January 2013

New findings from a Nielsen global survey of respondents with Internet access reveal underlying consumer sentiment toward new product innovations. Nielsen uncovers current consumer sentiment when it comes to purchasing new products, which product categories are enjoying the most interaction and what information sources are influencing online consumers’ new product purchase activity. Combining these findings with in-market new product success metrics, Nielsen outlines successful strategies that deliver on core demand insight.

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State of the Media: The Social Media Report 2012

Social media is coming of age. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events and brands that matter to them. Now, years later, social media is still growing rapidly, becoming an integral part of our daily lives. Social networking is now truly a global phenomenon.

This report reveals insights such as:

• What's driving the continued growth of social media?
• How is consumer usage of social media evolving?
• How is social media impacting marketing?
• Who is using Pinterest?

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Global Consumer Confidence Report Q3 2012

Global consumer confidence increased one index point to 92 in Q3 2012, and is up four index points from the same period the previous year (Q3 2011), according to global consumer confidence findings from Nielsen.

• Global consumer confidence edged up one point to 92
• North America and Europe reported the only regional consumer confidence increases
• Globally, 62% said they were in a recession—up from 57% last quarter
• 69% changed spending habits to save—up from 67% last quarter
• Discretionary spending patterns remained stable from last quarter

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How Digital Influences How We Shop Around the World

New findings from a Nielsen online survey of respondents from 56 countries around the world provide insight into digital influences on grocery shopping behavior. This report offers considerations for marketers and guiding principles to help build successful online strategies.

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Nielsen Global Shopping Report: Factors That Impact How We Grocery Shop Worldwide

Price, health factors and product availability all weigh heavily on consumers' minds when grocery shopping. New findings from a Nielsen online survery of respondents from 56 countries around the world provide insights into how 16 different factors have impacted grocery purchases in the past year.

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Global Consumer Confidence Report Q2 2012

Global consumer confidence declined three index points to 91 in Q2 2012 amid a worsening Euro zone crisis, lackluster U.S. job growth and China’s downward GDP revision for 2012, according to consumer confidence findings from Nielsen.

Additional insights from the report:

• Discretionary spending and saving decreased globally across all sectors
• More than two-thirds (67%) of respondents changed spending habits to save on expenses
• Concern for the economy and job security remained top worries among global respondents
• More than half (57%) of global respondents said they are in recession and half of those believe it will continue for another year
• Indonesia reported the highest consumer confidence index in the survey
  

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Decoding Global Investment Attitudes
New findings from a Nielsen online survey of respondents from 56 countries around the world provide insights to better understand the consumer mindset on investment strategies and the emerging opportunities across both the developed and developing economic landscapes. The study is based on online consumers who have indicated they currently use investment services, which include stocks, mutual funds, bonds, certificate of deposit, local and overseas stocks, derivative tools and foreign currency for investment purposes.

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The Global Trust in Advertising and Brand Messages
Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Online consumer reviews are the second most trusted source of brand information and messaging, with 70 percent of global consumers surveyed online indicating they trust messages on this platform, an increase of 15 percent in four years.

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The Global, Socially Conscious Consumer
New findings from a Nielsen survey of more than 28,000 online respondents from 56 countries around the world provide fresh insights to help marketers better understand the right audience for cause marketing activities, which programs resonate most strongly with this audience, and what marketing methods may be most effective in reaching these consumers.

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Global Consumer Confidence Report Q4 2011
Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region’s 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen.

Key Findings

• Consumer Confidence around the world increases one point to 89
• Confidence declines in 24 of 27 European markets
• U.S. consumer confidence index increases 6 points to 83
• More than half (52%) describe finances as excellent/good, but 65% think it is not a good time to buy
• China confidence increases four points to 108

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Healthy Eating Trends Around the World
With feedback from more than 25,000 online respondents from 56 countries around the world, this repot reveals how consumers are battling the bulge and how food producers and marketers can help fight the good fight against obesity. According to the study, 59 percent of consumers around the world have difficulty understanding nutritional labels on food packaging and more than half (53%) consider themselves overweight.

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Q3 2011 Global Online Consumer Confidence
Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to third quarter global online consumer confidence findings from Nielsen.

Key Findings:

• Global online consumer confidence drops one point to 88
• USA consumer confidence declines one point to 77
• France and Denmark report double-digit confidence declines
• Brazil, Saudi Arabia, and the Baltics show improvement
  

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Shopping & Saving Strategies Around the World
Consumers around the world continue their broad efforts to save money at the checkout counter, but while low prices are important to shoppers, getting a good value for their money takes priority. Fully 61 percent of global online consumers rated “good value” over “low price” (58%) as the most influential reason to shop at a particular retailer, according to Nielsen’s 2011 Global Online Survey of more than 25,000 Internet respondents across 51 countries.

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Q2 2011 Global Online Consumer Confidence
Global online confidence declined to its lowest level in six quarters as economic recovery hit a stumbling block.

Key Takeaways from the Q2 Report:

58% of global online consumers said they are still in a recession – the most in the past year. More than half believe they will still be in a recession in a year’s time.

• 31% of U.S. consumers said they have no spare cash for discretionary spending, along with 25% of Middle East/Africa consumers and 22% of Europeans.
• Indian consumers, despite a five point quarterly decline, remained the most positive.
• Largest confidence declines in Q2 were recorded in Egypt and Saudi Arabia, which had enjoyed the biggest increases in Q1 2011.
• Increasing utility bills and inflation again eclipsed the economy and job security as main concerns in Europe.
• Latin America consumer confidence edges up one index point to 91.

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Women of Tomorrow White Paper
Nielsen surveyed women across generations and from all corners of both developed and emerging economies. Reaching out to 21 countries representing 78 percent of GDP, this study provides insight into how current and future generations of female consumers shop and use media differently. The findings are both enlightening and surprising. One universal truth prevails: women everywhere believe their roles are changing and they are changing for the better.

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Global Aging Report
As populations age, the significance of consumers over the age of 50 will grow in importance. Already in the U.S., the Baby Boom generation accounts for the largest share of sales of any generation across most product categories. Understanding this new marketplace will be essential for brands that will grow in the 21st century. A 2010 Nielsen global online survey conducted in 53 countries about retirement and other sentiments around aging brings much to light.

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