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Consumer and Happiness: A Global Nielsen Report How happy consumers are and what underpins this happiness will determine to a large extent how
successfully different countries will endure recent global events. With this in mind, Nielsen looks to
identify the broad areas in consumer's lives that need to be satisfied before happiness can flourish and
the extent to which the recent financial crisis has the potential to dampen consumer's spirits and
confidence.
Consumer Confidence December 2008 In the latest findings from the Nielsen Global Consumer Confidence Survey covering 521 markets and over 26,000 online consumers, Nielsen looks to uncover how consumers globally are coping with the ups and downs and what measures they are taking to ensure their financial future is secure.
Consumer and Nutritional Labeling Nielsen’s survey has found that around a quarter (24%) of the world’s shoppers always check the nutritional information on the package and 37 percent will check when considering purchasing a product for the first time.
What's Hot Around the Globe: Insights on food and beverage categories This 2008 edition of What’s Hot around the Globe — Insights on Food & Beverage Categories looks at the fastest-growing categories and product areas across 38 key markets around the world, based on their value sales increases from 2006 to 2007. The consumers and these markets make up almost 70% of the world’s population, contributing more than 80% of the world’s GDP.
